Consumer Perceptions of Disney and Fan Artists Who Make Unofficial Works
Document Type
Thesis
Degree Name
Master of Science (MS)
Department
Psychology and Special Education
Date of Award
5-22-2024
Abstract
As consumers and businesses interact the form of these interactions draw more attention from researchers. Fournier (1998) claims that consumers and businesses interact in ways similar to interpersonal-relationships. The Brands as Interactive Framework (Kervyn et al., 2012) further expands on businesses as viable relationship partners to consumers. Fan communities form around business products and often results in the creation of unofficial fan creations such as art. Businesses may choose to pursue legal actions against such creators in order to protect their intellectual property. The purpose of this study was to investigate how legal action taken by businesses towards their customers is affected by the actions of those same customers. 130 participants were presented one of four vignettes detailing an interaction between a business and their customers and then asked to fill out a questionnaire regarding their perceptions of the business and the customers. The results showed that participants’ perceptions of businesses were not influenced by legal action taken by the businesses or the type of content the business was acting against.
Advisor
Stephen Reysen
Subject Categories
Psychology | Social and Behavioral Sciences
Recommended Citation
Tague, Andrew Michael, "Consumer Perceptions of Disney and Fan Artists Who Make Unofficial Works" (2024). Electronic Theses & Dissertations. 1183.
https://digitalcommons.tamuc.edu/etd/1183
