Publication Title
Journal of Theoretical and Applied Electronic Commerce Research
Document Type
Article
Abstract/Description
The business intelligence (BI) market has grown at a tremendous rate in the past decade due to technological advancements, big data and the availability of open source content. Despite this growth, the use of open government data (OGD) as a source of information is very limited among the private sector due to a lack of knowledge as to its benefits. Scant evidence on the use of OGD by private organizations suggests that it can lead to the creation of innovative ideas as well as assist in making better informed decisions. Given the benefits but lack of use of OGD to generate business intelligence, we extend research in this area by exploring how OGD can be used to generate business intelligence for the identification of market opportunities and strategy formulation; an area of research that is still in its infancy. Using a two-industry case study approach (footwear and lumber), we use latent Dirichlet allocation (LDA) topic modeling to extract emerging topics in these two industries from OGD, and a data visualization tool (pyLDAVis) to visualize the topics in order to interpret and transform the data into business intelligence. Additionally, we perform an environmental scanning of the environment for the two industries to validate the usability of the information obtained. The results provide evidence that OGD can be a valuable source of information for generating business intelligence and demonstrate how topic modeling and visualization tools can assist organizations in extracting and analyzing information for the identification of market opportunities.
Department
Accounting and Finance
First Page
1402
Last Page
1065
Volume
16
Issue
4
ISSN
0718-1876
Date
3-18-2021
Publisher
MDPI
Citation Information
Gottfried, Anne; Hartmann, Caroline; and Yates, Donald, "Mining Open Government Data for Business Intelligence Using Data Visualization: A Two-Industry Case Study" (2021). Faculty Publications. 2.
https://digitalcommons.tamuc.edu/busi-faculty-publications/2
Included in
Accounting Commons, Business Analytics Commons, Business Intelligence Commons, Finance and Financial Management Commons
Comments
Mining Open Government Data for Business Intelligence Using Data Visualization: A Two-Industry Case Study published in Journal of Theoretical and Applied Electronic Commerce Research is licensed under a Creative Commons Attribution License.