Document Type

Honors Thesis

Date of Award

Spring 2024

Abstract

The goal of this study was to consider the relationship between people’s personalities and their television preferences. One model for this study was the work of Samuel Gosling from UT- Austin. Gosling has explored connections to personality from the mundane, such as music. To do this research in relation to television, students at Texas A&M University-Commerce completed the Big Five personality inventory as well as rating their interest in different genres of television, reporting on their favorite shows, and providing basic demographic variables. From this, correlations were found between certain personality traits and what television shows they are associated with. For example, the Openness trait was correlated with documentaries, horror, and game shows among other variables. This sort of research is increasingly commercially relevant due to the shift from scheduled programming to personalized algorithms based on previously watched data.

Advisor

Tracy B. Henley

Included in

Psychology Commons

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