Attitudes and Perceptions About Alumni Engagement at Historically Black Colleges and Universities

Document Type


Degree Name

Doctor of Education (Ed.D)


Curriculum and Instruction

Date of Award

Summer 2015


The purpose of this study was to examine the attitudes and perceptions of alumni givingat Historically Black Colleges and Universities. Specifically, the study included examination of campus experience during matriculation, personal rationale, and attitudes about giving. The generated population for this study was alumni members associated with the Dallas Metroplex Council of Black Alumni Associations. An altered version of the Texas A&M University???s Campus and Alumni Experiences, Involvement, and Attitudes of Former students of Texas A&M University questionnaire originated by Rosser (1997) was used to examine the attitudes and perceptions of HBCU alums in this study. The qualitative multidimensional descriptive analysis was used to determine the relationships between the categories among alumni giving, campus experience, participation in campus activities, participation in alumni activities, personal and situation characteristics, and charitable giving attitudes and behaviors.The findings revealed that participants were satisfied with their undergraduate experienceand felt their alma mater prepared them for their chosen career path. Participants have a strong connection and have remained connected to their alma mater through various sources. However, a significant number of the participants were not paid members of the alumni association. Several recommendations were made for further study.


Joyce A. Scott

Subject Categories

Curriculum and Instruction | Education | Higher Education