Spontaneous Evaluations Versus Delayed Consideration: The Effect of Evaluation Mode Upon Attitude Moralization
Master of Science (MS)
Psychology and Special Education
Date of Award
The purpose of this study was to investigate how the mode of information evaluation influences the process of attitude moralization. Participants evaluated a series of sentences describing a potentially moral issue either on-line or based on memory. It was hypothesized that spontaneous evaluations during on-line processing would act as affect integrators, enhancing the ability of moralizing emotions to inform the attitude construction process. The results agreed with this hypothesis. Moralization was highest when the target information was both high in emotional content and evaluated on-line. Limitations and future directions are discussed.
Psychology | Social and Behavioral Sciences
Puryear, Curtis, "Spontaneous Evaluations Versus Delayed Consideration: The Effect of Evaluation Mode Upon Attitude Moralization" (2014). Electronic Theses & Dissertations. 603.