Spontaneous Evaluations Versus Delayed Consideration: The Effect of Evaluation Mode Upon Attitude Moralization
Document Type
Thesis
Degree Name
Master of Science (MS)
Department
Psychology and Special Education
Date of Award
Spring 2014
Abstract
The purpose of this study was to investigate how the mode of information evaluation influences the process of attitude moralization. Participants evaluated a series of sentences describing a potentially moral issue either on-line or based on memory. It was hypothesized that spontaneous evaluations during on-line processing would act as affect integrators, enhancing the ability of moralizing emotions to inform the attitude construction process. The results agreed with this hypothesis. Moralization was highest when the target information was both high in emotional content and evaluated on-line. Limitations and future directions are discussed.
Advisor
Stephen Reysen
Subject Categories
Psychology | Social and Behavioral Sciences
Recommended Citation
Puryear, Curtis, "Spontaneous Evaluations Versus Delayed Consideration: The Effect of Evaluation Mode Upon Attitude Moralization" (2014). Electronic Theses & Dissertations. 603.
https://digitalcommons.tamuc.edu/etd/603
